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Symvan Seed EIS Opportunities Fund invests in Buying Butler


We are pleased to announce that Buying Butler Ltd has received an investment from the Symvan Seed EIS Opportunities Fund to support its growth strategy. Buying Butler has now raised the maximum amount permissible under the Seed Enterprise Investment Scheme.

Buying Butler enables consumers to simply tell the market what they want to purchase in a managed and secure way, helping them to select suppliers keen to meet their exact requirements, and at the same time providing significant savings. Current activity is focused on the £65bn UK car market before rolling out to motor insurance & finance, bicycles and the large growth area of end-user mobile devices.

Earlier this year, Buying Butler was among 12 companies selected from hundreds of applicants to be part of the first cohort to enter the Microsoft Ventures Accelerator in London - whose support and backing as a strategic partner continues to be invaluable. Buying Butler's team has already successfully deployed their platform via a pilot to users that has validated the potential to deliver this service. The latest investment will now allow Buying Butler to begin focus on customer acquisition via sell-through B2B partners that include large organisations such as companies and outsourcers who deliver HR Flex benefits packages. Car dealerships and manufacturers can access the service initially via free qualified leads and where relevant, credit/financial approval data to ensure that they maximise productivity and improve sales conversions. Employees will be able to access the best deals via their employer's systems and where appropriate their integrated flexible benefits packages. We have also been impressed by the founders. Graham Blaney brings business development, enterprise sales in IT & business process outsourcing experience from Atos and Capita; Steve Weston brings CTO and enterprise technology experience from large enterprises such as Alcatel-Lucent, TNT, Barclays and Siemens.

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