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AA launches new online vehicle claims journey for customers

  • Delivering seamless digital claims experience to members and policyholders

  • AA investing in tech as part of customer-centric digital transformation

  • Partners with claims platform specialist RightIndem

The AA is accelerating its modernisation and tech transformation by launching a new digital claims platform for members and insurance customers through Accident Assist.

The new service is available on the AA’s app or website and users will be able to self-serve and report a motor insurance claim, avoiding the need to contact the call centre.

The AA has teamed up with RightIndem and over the next 12 months, the platform will evolve to provide a complete end-to-end online customer journey including the ability to track the progress of a claim.

Tim Rankin, managing director of AA Accident Assist, said: “This launch supports our ambition that Accident Assist becomes the natural first contact for all our members and insurance customers after an accident. We know that customers increasingly expect a digital experience, and we’re delighted to now offer a simple and easy to use online journey. This investment is one component of a wider customer-centric strategy to build for the future at the AA.”

Oliver McGuinness, CEO of RightIndem, said: “The AA have provided us with a clear vision for their vehicle claims customer experience offering and our platform is central to delivering on that vision. We’re really proud to have been selected as partners and look forward to delivering further business benefit to the AA and their customers as we develop deeper digital claims capability in the coming months and years.”




* AA Yonder Driver Poll, October 2022. 13,068 respondents

About the AA

We are the leading provider of UK roadside assistance, with approximately 2,500 patrols attending an average of around 8,000 breakdowns daily. Our Roadside segment also consists of several developing businesses, including our market-leading driving schools, AA Driving School and BSM, DriveTech, the market leader in driver education including driver awareness courses offered by police forces, and Prestige, our growing service, maintenance and repair (SMR) platform.

Our Insurance Services segment includes our insurance broker business that operates a panel of motor and home policy distribution. It also includes our successful in-house underwriter, which started trading in January 2016 and is a member of this panel. The segment also includes our Financial Services partnership with the Bank of Ireland and our AA Cars business, which operates our online used cars and vans platform.

About RightIndem

RightIndem offers a digital self-service claims platform for insurers, TPAs and brokers that transforms the claims experience by making the process easy and hassle-free for customers. The solution is a white-labelled platform for customers to self-serve their own claim through a curated digital process accessible on any device. The platform leverages structured and unstructured data capture and connects to RightIndem’s ecosystem of third-party fulfilment solutions, to automate key decisions on claims.

To find out more about RightIndem, visit

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