Gazeal Partners with Purplebricks to Launch the Purple Pact: A New Era of Certainty in UK Home Buying

Symvan Capital is delighted to share the news of an exciting partnership between our portfolio company Gazeal, a leader in property reservation technology, and Purplebricks, one of the UK’s most recognised estate agency brands.

Together, they have launched The Purple Pact – an innovative new way for buyers and sellers to commit to a sale early and move forward with greater confidence.

At its core, the Purple Pact is about solving one of the property market’s most persistent challenges: uncertainty. Fall-throughs, gazumping, and stalled chains cost consumers time, money, and emotional energy. The Purple Pact directly addresses this by enabling both parties to signal commitment upfront, reducing the risk of collapse and helping transactions progress more smoothly.

What Is the Purple Pact?

The Purple Pact is Purplebricks’ exclusive commitment mechanism powered by Gazeal’s market-leading reservation platform. It gives both buyers and sellers the option to secure their transaction at an early stage, once an offer is accepted, but before the lengthy legal process begins.

Participation is completely optional for both sides, ensuring that all parties opt in voluntarily
and understand the benefits from day one.

How It Works:

Offer Accepted

When a buyer makes an offer through Purplebricks, they can choose to opt in to the
Purple Pact.

Gazeal Steps In

Once the seller accepts the offer, Gazeal contacts both parties. As Purplebricks’
trusted partner, Gazeal arranges the Pact directly.

Commitment Secured

• The buyer pays a £500 holding deposit, demonstrating their commitment to
  the purchase.
• Purplebricks automatically declines any new offers the property receives.
• Upon completion, the buyer receives £350 of the deposit back, reducing the
  overall cost of securing the property.

The result? Increased trust, reduced risk of gazumping, and a clearer path to the finish line.

Why Buyers Choose the Purple Pact

Homebuyers often lose out on the properties they love or get caught in bidding wars late in the process. The Purple Pact solves this by giving committed buyers a “front of the line” advantage:

● Extra protection against gazumping
● Faster progress toward completion
● Clear commitment from the seller
● Peace of mind that the sale is secure

For buyers who have fallen in love with a property, or who have been burned by failed purchases before, The Purple Pact offers reassurance and momentum.

A Significant Milestone for Gazeal

This partnership marks a major step forward for Gazeal as it continues to modernise the UK homebuying process. By powering the Purple Pact, Gazeal brings its reservation technology to a wider audience and reinforces its mission: to bring speed, trust, and certainty to property transactions.

At Symvan Capital, we are proud to back companies like Gazeal that are reshaping legacy industries through technology and delivering meaningful improvements for consumers and professionals alike.

To find out more about Gazeal and The Purple Pact, visit Purplebrick’s website.